What is a verticle?

A vertical in business refers to a specific industry or market segment in which a company operates or specializes. Verticals can be defined by the products or services offered, the target customers, or the distribution channels used. Companies often focus on specific verticals to better serve their customers and differentiate themselves from competitors.

Vertical integration is a strategy in which a company expands its operations into different stages of its supply chain. This can involve acquiring or merging with companies that operate in different parts of the same industry, such as raw material suppliers or distributors. Vertical integration can help companies reduce costs, increase control over the production process, and improve coordination between different parts of the supply chain.

Overall, verticals play an important role in shaping the competitive landscape of industries and influencing the strategies that companies use to grow and succeed.